Simple Kind to Hair Gentle Care Shampoo is an everyday shampoo that's kind to your hair and scalp. This perfect blend of ingredients keeps your hair feeling clean and soft without irritation. Simple goodness! Our gentle shampoo is enriched with pro-vitamin B5, known for its hydrating properties, to moisturise your hair and leave it feeling soft and healthy. It also contains chamomile oil, which is traditionally used for its soothing properties, and glycerine to hydrate your hair. This skin-sensitive shampoo is gentle enough to be used every day. Perfect for those who have a sensitive scalp, this dermatologically tested formula contains no artificial perfume, colour, and no harsh chemicals that can upset your hair and scalp. Our Gentle Care Shampoo does not contain any animal-derived ingredients, it is vegan and certified Cruelty-Free by PETA. We do not test on animals anywhere in the world. How to use: Lather up Simple Kind to Hair Gentle Care Shampoo by gently massaging into wet hair and scalp. Rinse thoroughly and repeat as necessary. Follow with our Gentle Care Conditioner to restore and replenish your hair.